MAC released the collection of new Liptensity Lipsticks ($21 USD, $25 CAD for 0.12 oz.) on September 20, 2016 online and September 21, 2016 in-stores. The collection featured 24 lipsticks, all of which came housed in sleek, color-coded packaging. The new formula is also permanent and features the brands signature vanilla scent.
"A brilliant new Lipstick formula that pushes the boundaries of colour. Each Lipstick holds intense amounts of pigment, resulting in extreme colour intensity, clarity and vibrancy. This luxurious gelled base melts on contact, providing fully saturated colour with a satin finish in one stroke."
Here's what I picked up from the collection...
* Liptensity Lipsticks $21 USD / $25 CAD (0.12 oz.)
- Burnt Violet is described as a dark plum. [P]
- Claretcast is described as a mid-tone magenta. [P]
- Driftwood is described as a soft lilac beige. [P]
- Galaxy Grey is described as a light bluish grey. [P]
- Marsala is described as a deep magenta pink. [P]
- Medium Rare is described as a creamy soft pink. [P]
- Smoked Almond is described as a bright rose brown. [P]
Burnt Violet (P) is a dark, blackened plum with cool undertones and a creamy, luminous finish. While this shade had a creamy texture, it applied pretty uneven on the lips and only had semi-opaque color payoff—as usual with darker shades, it will work best paired over a lip liner for a more even looking coverage. Burnt Violet wore well for +6.5 hours and left behind a stain. (4/5)
* MAC Ariana Grande (LE) was darker, cool, more burgundy. Urban Decay Mirana (LE) was darker, cooler, more maroon. Kat Von D Homegirl was darker, more berry. OFRA Mina was cooler, more matte.
Claretcast (P) is a medium, brightened berry fuchsia with cool undertones and a creamy, satin finish. It applied smoothly, evenly and had excellent pigmentation. The color did drag on lips, but once the product "warms up" it begins to glide-on much easier without creating jagged edges. Claretcast lasted +6.5 hours and left behind a stain. (5/5)
* Bite Beauty Juniper (LE) was slightly darker, cooler. ColourPop Cougar (LE) was brighter, cooler, more fuchsia. MAC Marsala (P) was warmer, more red. ColourPop Mars brighter, cooler, more matte. MAC All Fired Up was lighter, cooler, more red.





