MAC Vamplify Collection | Vamplify Lipgloss | Modernaires: MAC Vamplify Collection

[Purchased]

MAC released their newest collection Vamplify on August 26, 2015 online and September 3, 2015 in-stores. The collection featured 17 limited edition, new formula lip glosses and 12 new, permanent Pro Longwear Lip Pencils.

"Be seduced by our most dramatic lipgloss yet, M·A·C Vamplify. Infused with a new colour-boosting technology, the formula is loaded with high-powered pigments in 17 shades, including three online-exclusives. One swipe loads lips with attitude, as a combination of lush natural oils polish with moisturizing colour. The glossy colour wears comfortably for hours, for a look that comes on strong and doesn’t let go. Also, dare you to resist the near-everlasting power of Pro Longwear Lip Pencil, now in 12 new shades."

The packaging is a long, slim tube with a thin, angled doe-foot applicator. The formula is soft, smooth, highly pigmented, fully-to-mostly opaque and wears roughly 3 - 5 hours. They all have a creamy consistency that is comfortable throughout wear and never feels sticky or heavy—it's only once the product starts to wear away that there is any noticeable, slight tackiness. They have a strong vanilla scent (much stronger than their regular lip formula) that can be noticed, but not tasted on initial application.

Here's what I picked up from the collection...

* Vamplify Lipgloss $20 USD / $24 CAD (0.16 oz.) [Limited Edition]

A for Attitude is described as a hot pink. [LE]

Anything But Demure is described as a mauvey nude. [LE]

How Chic is This? is described as a violet purple. [LE]

Hyper-Fabulous is described as a mauvey brown. [LE]

Little Miss Mischief is described as a bright warm pink. [LE, Online Exclusive]

Modern Drama is described as a dark plum. [LE]

She-Rebel is described as a dark blue-purple. [LE]

Spanking Haute is described as a pinky nude. [LE]

Speed Up is described as a bubblegum pink. [LE]

Suggestive is described as a intense blue-red. [LE]

Tuned In is described as a mid-tone rose nude. [LE]

What's Going On? is described as a hot intense fuchsia. [LE]

- A for Attitude is a medium-dark, brightened fuchsia with cool undertones and a glossy, cream finish. This shade applied smoothly, evenly and had rich, opaque pigmentation. The color did lightly fall into lip lines, but the brighter nature helped make it unapparent on the lips. A for Attitude wore well for +5.5 hours and was lightly hydrating. (5/5)

* MAC Pink Pigeon was lighter, warmer. MAC Candy Yum Yum was brighter, more blue toned. Too Faced Melted Fuchsia was brighter, more fuchsia. Sephora Collection Whipped Blush was brighter, matte.

- Anything But Demure is a light-medium, muted rose brown with warm undertones, gold micro-sparkle and a glossy, cream finish. This shade applied smoothly, evenly and had rich, opaque pigmentation. It performed nicely both alone and paired over other products, wore comfortably and left a very subtle gold sheen to lips due to the micro-sparkle. Anything But Demure wore well for +5 hours and was lightly hydrating. (5/5)

* MAC Kinda Sexy was lighter, more peach. MAC Velvet Teddy was lighter, less brown.

- How Chic is This? is a medium-dark, purple magenta with warm undertones, violet micro-sparkle and a glossy, cream finish. This shade applied smoothly, evenly and semi-opaque. The color ended up being lot more sheer than most of the other shades, but it wore comfortably alone and ever-so-slightly bled/feathered towards the end of wear. How Chic is This? lasted +4.5 hours and was lightly hydrating. (4/5)

* Bite Violet was lighter, cooler, more fuchsia. MAC Heroine was cooler, more purple.

- Hyper-Fabulous is a medium-dark, muted plum brown with warm undertones, violet micro-sparkle and a glossy, cream finish. This shade applied smoothly, evenly and had opaque pigmentation. It was comfortable to wear and had excellent performance, both when paired over other products and when worn alone. Hyper-Fabulous lasted +5.5 hours and was lightly hydrating. (5/5)

* MAC Tuned In was lighter, more pink. MAC Kinda Sexy was lighter, more nude. Kat Von D Lolita was muted, more rose, matte.

- Little Miss Mischief is a light-medium, brightened pink with hints of yellow, warm undertones and a glossy, cream finish. This shade applied smoothly, evenly and had nice, opaque pigmentation. It did have a slight, milky consistency, but it barely settled into lip line and was never visible except on close inspection. Little Miss Mischief wore well for +4.5 hours and was lightly hydrating. (5/5)

- Modern Drama is a medium-dark, berry red with cool undertones and a glossy, cream finish. This shade applied smoothly, mostly even and semi-opaque. It did appear darker in lip lines due to the sheer color payoff, but performed nicely over other products. This particular gloss also had a thinner consistency than the others and I did experience light feathering/bleeding during wear. Modern Drama lasted +5 hours and was lightly hydrating. (4/5)

* MAC Sin was darker, warmer, more burgundy.

- She-Rebel is a medium-dark purple with cool undertones, blue micro-sparkle and a glossy, cream finish. This shade applied smoothly, mostly even and semi-opaque. While it doesn't have the greatest performance when worn alone—as your natural lip pigmentation will alter the shade—it pairs and wears nicely and evenly over other products. She-Rebel wore well for +4 hours and was lightly hydrating when worn. (3/5)

- Spanking Haute is a light-medium, peach with hints of pink, warm undertones and a glossy, cream finish. This shade applied smoothly, semi-even and mostly opaque. While it does have great pigmentation, I found the color almost immediately settled into lip lines when applied due to the milkier consistency. However, this didn't occur when being paired over another lip product, like a lipstick or liner. Spanking Haute wore well for +4 hours and was lightly hydrating. (4/5)

* Kat Von D Noble was brighter, more pale, matte. MAC Kinda Sexy was darker, muted, more brown.

- Speed Up is a light-medium, baby pink with cool undertones and a glossy, cream finish. This shade applied smoothly, evenly and mostly opaque. Like with most pale natured glosses, the milky consistency caused the color to lightly settle into lip lines when worn alone. Paired over another lip product (like a lipstick or liner) helped prevent this. Speed Up wore well for +4 hours before fading and was lightly hydrating. (4/5)

* MAC Steady Going was darker, muted, more yellow toned. MAC Pink Plaid was darker, warmer, muted. Kat Von D Melancholia was a tad darker, matte. Too Faced Melted Frosting was lighter, warmer. Too Faced Melted Marshmallow was lighter, more yellow toned.

- Suggestive is a medium-dark, brightened red with cool undertones and a glossy, cream finish. This shade applied smoothly, evenly and mostly opaque. Once again, your natural lip pigmentation will alter the color slightly, making the color either darker or brighter. Regardless, it had excellent performance both worn alone and paired with other products. Suggestive wore well for +5.5 hours and was lightly hydrating. (5/5)

* Clinique Cherry Pop was brighter, more red. Too Faced Melted Velvet was warmer.

- Tuned In is a medium-dark, muted rose plum with warm undertones, gold micro-sparkle and a glossy, cream finish. This shade applied smoothly, evenly and had rich, opaque pigmentation. It was lightly hydrating, wore comfortably and left a nice, noticeable gold sheen to lips due to the micro-sparkle. Tuned In lasted +5 hours on it's own before fading. (5/5)

* MAC Hyper-Fabulous was darker, more brown. MAC Whirl was darker, muted, more brown. Kat Von D Double Dare was darker, more rose, matte.

- What's Going On? is a medium-dark, vivid fuchsia pink with cool undertones, strong blue micro-sparkle and a glossy, cream finish. This shade applied smoothly, evenly and mostly opaque. I found your natural lip pigmentation and/or product paired underneath alters the shade—whether it make it darker, brighter or intensify the blue sheen. I also experienced very light bleeding when I tested it on it's own. What's Going On? wore well for +5.5 hours and was lightly hydrating. (5/5)

* Bite Palomino was warmer, more red. Too Faced Melted Jelly Donut was lighter, more pink. Too Faced Melted Candy was lighter, more coral.

Overall, this formula is absolutely incredible—they provide the pigmentation of a liquid lipstick, but in a hydrating, non-sticky gloss formula. My favorite way of wearing these has been layering over a liquid lipstick, as they don't break down the product underneath, like most glosses tend to. Plus, they make even the driest matte formulas instantly comfortable! So, whether you're wearing them alone, pairing them with a lip liner for a more opaque, long-lasting coverage or laying over lipsticks for an extra kick of shine and color, these are definitely worth checking out before they sell out completely!