— June 27, 2016 —

CAKED Lip Fondant | Liquid Lipstick


Caked Lip Fondant (0.24 oz.) individually retail for $16 USD and are available in 6 permanent shades. They are said to be "liquid lipsticks that go on with a mouse-like texture and dry completely matte."

Creme De La Creme is described as a cool-toned nude. [P]
Jelly is described as a cool, candied purple. [P]
Legit is described as a deep berry w/ blue undertones. [P]
Low Key is described as a perfect mauve. [P]
Power Trip is described as a deep crimson w/ a hint of brick. [P]
Sweet Tooth is described as a deepened cool-toned pink. [P]

"100% Vegan + Cruelty Free Liquid Lipstick! Lip Fondants go on with a mouse-like texture and dry completely matte. For a seriously matte pout that lasts hours, avoid foods with oil."
Caked is an American brand founded in Florida on Valentine's Day of this year and all of their products are 100% vegan and cruelty-free. The packaging of these lipsticks is a thick acrylic, gloss style tube with a standard doe-foot applicator. They have a vanilla cake type scent that can be noticed during application, but never tasted. Worth noting, a lot of detail really shows in the brands packaging—from the cardboard boxes they come in, to the tubes themselves and even the shade-name labels, everything has an extra touch of cuteness!

The formula itself starts off as a thinner, creamy consistency and dries to a completely flat matte within 30-60 seconds of application. As usual with your more traditional liquid-to-matte lipsticks, these can feel drying due to the ultra matte finish, but the fact the color clings to lips does help ensure the product will last longer throughout the day. Once dry, it doesn't move around or bleed and they do become budge/kiss-proof.

With all ultra matte liquid lipsticks you will want to properly prep lips before application by exfoliating and moisturizing for a smoother appearance. Another great tip is while the product is drying you will want to refrain from pressing your lips together for a few minutes to ensure the color won't lift or appear patchy in any areas that aren't completely dry. It's also best to avoid eating big meals or anything oil-based as it will break the product down and cause it to move around and wear away much faster.


Creme de la Creme is a light-medium brown with hints of grey, cool-to-neutral undertones and a matte finish. This shade applied smoothly and had nice, mostly-even color payoff. Especially for being a lighter shade, I didn't feel it appeared lighter around the edges or had any issues covering the natural pigmentation of my lips. Creme de la Creme wore well for +6.5 hours before fading and felt lightly drying. (4/5)
* Kat Von D Bow N Arrow was warmer, more pink. OFRA Sao Paulo was lighter, warmer, more beige. Stila Caramello was lighter, warmer, more pink.




Jelly is a medium, brightened fuchsia purple with cool undertones and a matte finish. It applied very smoothly and evenly, with bold pigmentation. While the color did like to cling to imperfections and dry patches, the brighter nature made it less apparent. It did feel slightly drying over time and only began to crack lightly in lip lines towards the end of wear. Jelly lasted +7.5 hours and left behind a stain. (5/5)
* Kat Von D Susperia was darker, more purple. MAC Heroine was darker, cooler, more purple. Sephora Collection African Violet was warmer, more pink. Tarte Surfer Girl was brighter, more pink.


Legit is a medium-dark, muted rose plum, cool undertones and a matte finish. This particular shade felt more forgiving on the lips, the color seemed to influence a more natural, not so flat finish. However, the formula was still consistent with the rest—the product went on very smoothly, evenly and had excellent color payoff. Legit wore well for +7.5 hours and left behind a stain. (5/5)
* ColourPop Baewatch (LE) was cooler, muted, glossy. ColourPop Lyin' King was brighter, cooler, more red. Make Up For Ever #10 was cooler, less plum. OFRA Santa Ana was warmer, less muted, red.


Low Key is a medium, muted rose pink with cool undertones and a matte finish. Once again, the finish didn't look nearly as drying or flat on the lips, which gave it a nicer, comfortable appearance. It had excellent, opaque pigmentation and applied very smoothly. Low Key lasted +7 hours before fading and felt lightly drying towards the end. (5/5)
* ColourPop Be Merry (LE) was brighter, more pink. Kat Von D Double Dare was lighter, cooler. Sephora Collection Marvelous Mauve was lighter, warmer, more mauve.


Power Trip is a medium-dark, muted red with neutral undertones and a matte finish. I found that the color did like to grab onto imperfections and look darker towards drier areas. However, with properly exfoliated and hydrated lips, it had no issues and gave a very even, bold appearance. Power Trip wore well for +8.5 hours and left behind a stain. (5/5)
* ColourPop Avenue was less muted, more red. MAC Studded Kiss was darker, cooler, more red. OFRA Havana Nights was darker, cooler, more red.


Sweet Tooth is a medium, muted fuchsia pink with cool undertones and a matte finish. Similar to Jelly, this shade also liked to cling to dry patches, but again, the brighter nature made this less noticeable. It had smooth, even pigmentation and only began to crack in lip lines towards the end of wear. Sweet Tooth lasted +8 hours, felt lightly drying and left behind a stain. (5/5)
* ColourPop Be Merry (LE) was lighter, cooler. ColourPop Scrooge (LE) was darker. MAC All Fired Up was lighter, brighter, warmer.


Overall, these are great liquid lipsticks—they're long-lasting, pigmented and while they can be slightly drying, I didn't find they give lips that "cling-wrap" appearance. The six shades currently available are extremely wearable and I feel they did an excellent job of covering most peoples shade preferences. Not only that, but you're also getting twice the amount of product compared to other brands for an affordable price!

These liquid lipsticks really stand out among other brands and not only because of the formula, but the packaging is also cute and has a very personal touch. If you're not a fan of flat matte or ultra matte finish lipsticks than these will likely be a pass for you, but I do highly recommend checking these out!

Available now from Caked!


Caked Lip Fondants

Caked Lip Fondants

Caked Lip Fondants
(L-R: Creme de la Creme, Low Key, Sweet Tooth, Legit, Jelly, Power Trip)

Caked Lip Fondants
(L-R: Creme de la Creme, Low Key, Sweet Tooth, Legit, Jelly, Power Trip)

Caked Lip Fondant in Creme de la Creme

Caked Lip Fondant in Creme de la Creme

Caked Lip Fondant in Creme de la Creme

Caked Lip Fondant in Creme de la Creme

Caked Lip Fondant in Jelly

Caked Lip Fondant in Jelly

Caked Lip Fondant in Jelly

Caked Lip Fondant in Jelly

Caked Lip Fondant in Legit

Caked Lip Fondant in Legit

Caked Lip Fondant in Legit

Caked Lip Fondant in Legit

Caked Lip Fondant in Low Key

Caked Lip Fondant in Low Key

Caked Lip Fondant in Low Key

Caked Lip Fondant in Low Key

Caked Lip Fondant in Power Trip

Caked Lip Fondant in Power Trip

Caked Lip Fondant in Power Trip

Caked Lip Fondant in Power Trip

Caked Lip Fondant in Sweet Tooth

Caked Lip Fondant in Sweet Tooth

Caked Lip Fondant in Sweet Tooth

Caked Lip Fondant in Sweet Tooth


Disclaimer: All product(s) featured were sent for consideration as press samples.