1) Exfoliate your lips!
Whether you're using a toothbrush, cotton buds, homemade sugar scrub or a cosmetics brand scrub (like the Fresh Sugar Lip Polish, Lush also makes one.) Removing dry skin and imperfections from your lips is key. When working with a matte finish or any lipstick that clings, the smoother your lips are the better the lipstick will look and the easier it will apply!
There are various ways to make your own lip scrubs at home with regular sugar, brown sugar, honey, olive oil, jojoba oil, coconut oil, etc. You can even add extracts for flavor and scent. All methods can be made per use or made as a batch for future uses - it's all up to you but it'll save you a pretty penny in the long run.
2) Wait for the product to dry completely!
A minute may feel like an eternity when doing your makeup, but for liquid lipsticks it is key to wait until the product has completely set and all the glossy patches have vanished. If you press your lips together, try to touch up or apply another coat before the lipstick has set fully, the color in those wet patches can lift or move and leave your lipstick looking patchy.
3) Lip brushes are your new favorite beauty tool!
When it comes to full control and precise application, lip brushes are your new best friend. Whether you're using a standard rounded lip brush or a thin angle brush - you'll notice a huge improvement in the way your lipstick looks, especially with a long-lasting, highly pigmented lipstick like the Kat Von D Everlasting Love Liquid Lipsticks.4) Skip a step - forget lip primers and pencils!
For once, forget every rule and tip you've heard about good lipstick application. Skip pairing a lip primer and lip pencil under these liquid lipsticks. The color won't cling to lips as easily which can cut down on the wear time - or worse, the creamy consistency of the primer/pencil can cause the color to move around.
5) Clean up!
For big mistakes, clean up immediately with a makeup wipe or makeup remover on a cotton bud. The sooner the better! Keep in mind, these lipsticks are highly pigmented and budge-proof so any oil-based remover will help the easiest and prevent staining.
For smaller mistakes, like slight feathering, going around the outer perimeter of your lips (reverse lip lining!) with a concealer or thicker foundation will help clean up and create a crisp, clean line.
Let me know in the comments below if you have any application tips and tricks for long-wearing lipsticks!